HOW TO CREATE FTP SERVER OÑ YOUR PC

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgytNJEO8YpRBSOpN6dD6qIw7_OCGEefGqfR0h2XVjpyoav18U8l1PVCUs6B-x9dKU634M6valtLg-EYYemLTVUy166Td6vSodCBIw-q7a1GOELB4bM6VgA7OF-SAHlC_KzfOezUbgF894/s1600/download-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="183" data-original-width="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgytNJEO8YpRBSOpN6dD6qIw7_OCGEefGqfR0h2XVjpyoav18U8l1PVCUs6B-x9dKU634M6valtLg-EYYemLTVUy166Td6vSodCBIw-q7a1GOELB4bM6VgA7OF-SAHlC_KzfOezUbgF894/s1600/download-6.jpg" /></a></div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold; text-decoration: underline;">Process-1</span><span style="font-weight: bold;">:</span><br />First of all u have to get an static IP-Address.<br />Need a a static ip-address for ur FTP Server.Necessity for getting this static ip-address is ur not suppose to use ur own IP-Address.The main reason is u dont want to show ur IP-Address to everyone , there are many other reasons too but leave them aside..</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">1)</span> Goto no-ip & create urself a free account.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">2)</span> Now ur account been created & ll receive ur account password via mail to ur email address.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">3)</span> After getting ur password login to ur account of no-ip.com<br />4.After getting logged in, click upon add a HOST its on the left menu.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">5)</span> Type any hostname u want (eg:-abc) & select any domain from da given list (eg:-ftpserve.com) Click on Submit.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">6)</span> Now u have owned ur own static address (example: abc.serveftp.com)</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">7)</span> Now click downloads button which is present above on the page & click on which operating system ur using & den download DNS update client or u can download it from here directly, this is for microsoft window users..</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">8)</span> After getting downloaded, u have to install this software & login here with ur email addresss & p/w wen asked for it.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">9)</span> At last tick on da check box present at the static address.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">10)</span> U have ur own static web address.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><br /><span style="font-weight: bold; text-decoration: underline;">Process-2</span><span style="font-weight: bold;">:</span><br />Installation & setting of the FTP-Server</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">1)</span> You have to install Serv-U 4.1.03 , download this software from here</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">2)</span> Run Serv-U & use da wizard to setup ur FTP.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">3)</span> Click on next until u have been asked for IP-Address, leave it as it is & click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">4)</span> Enter ur domain name u have registered (example: abc.serveftp.com) it above in da domain field & click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">5)</span> U ll be asked for anonymous access, select No & click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">6)</span> Next u ll be asked for creating a named account, select yes & click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">7)</span> Choose any user name u wish (eg:-xyz) & clcik upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">8)</span> Enter password for dis account (eg:-adc341) for security purpose choose difficult password.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">9)</span> U ll be asked for da home directory for the account which u have created above.Select directory & click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">10)</span> Click on yes for locking dis account to da home directory, doing dis da user cannot further move up into home directory, click upon next.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">11)</span> At last ur account has been created click finish.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><br /><span style="font-weight: bold; text-decoration: underline;">Process-3</span><span style="font-weight: bold;">:</span><br />Configuring the user accounts which u have been created.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">1)</span> On the left tree-menu, select da account which u have been created above & den click upon General Tab.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">2)</span> Goto Hide 'Hidden' Files.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">3)</span> Check Allow only and enter the number one in the box.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">4)</span> Set da maximum downloading speed upto wat extent u want.As this is an account so many ll be using so set it low(eg:-10-20) to save ur bandwidth.Don't leave it blank as uers can download with full bandwidth.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">5)</span> choose how many users u want to login at on time.It depends on ur connection speed try these (56 - 1, ISDN - 3, ADSL or cable - 5-6 users.)</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">6)</span> Click upon Dir Access Tab.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">7)</span> Now u can c home folder here.Highlight it & make ur permission.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">8)</span> If u want only users to download check only these Read,List & Inherit.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">9)</span> If u want ur users to upload into ur server & bu tto only 1 particular folder but not to downlaod, click upon dat add button & then select dat folder, Now u have to highlight dat folder & set these permissions on dat folder.Check,Write,Appened,List,Create & Inherit after setting these permissions click on the arrow which is present at the bottom right-hand corner.U want dis upload folder 2 be list first, before da home folder.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">10)</span> If der is any folder which u dont want anyone to access it, & it is present in the home folder, den click da add button & den select da folder.Now u have to highlight dat folder & see dat no all da checkboxes are left.After doing this click upon upper arrow which is present at bottom right hand corner.</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">11)</span> There are many things u can do, These are only the basics....</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">12)</span> Your server is now ready to be connected..</div><div class="content-block" style="color: #333333; font-family: serif; font-size: 16px; line-height: 1.4; margin-top: 10px; padding: 2px 4px;"><span style="font-weight: bold;">13)</span> Login with your username & password...</div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div>DONE ...</div></div>

HOW TO CREATE FTP SERVER OÑ YOUR PC

Process-1 : First of all u have to get an static IP-Address. Need a a static ip-address for ur FTP Server.Necessity for getting this static ...

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All About Google AdWords

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf2TalOxpKWghvoFXJLQqS2ebGwjUM1k9_ryV-EcST_-SETdMFxfFDqAbeS_iB1Ie69ZBgiPB7mxpEYhGKDh0cb9S7BSuiF2d8RIfouaKq2r7LtNHQr-ADMOylIXqsijCQ_8kgrXDmVko/s1600/download-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="168" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf2TalOxpKWghvoFXJLQqS2ebGwjUM1k9_ryV-EcST_-SETdMFxfFDqAbeS_iB1Ie69ZBgiPB7mxpEYhGKDh0cb9S7BSuiF2d8RIfouaKq2r7LtNHQr-ADMOylIXqsijCQ_8kgrXDmVko/s1600/download-2.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="wl-hdr" id="wl-hdr-orig" style="background-color: #eeeeee; border-bottom-color: rgb(224, 224, 224); border-bottom-style: solid; border-bottom-width: 1px; color: #626262; font-family: roboto, sans-serif; font-size: 13px; font-stretch: normal; padding: 6px 7px 6px 12px;"><div id="wl-hdr-r" style="display: inline-block; float: right;"><a href="https://www.blogger.com/null" id="wl-mn-btn" style="border-radius: 8px; border: 1px solid rgb(0, 0, 0); color: inherit; display: inline !important; font-size: 15px; font-stretch: normal; font-weight: bold; padding: 5px 10px; text-decoration: inherit; white-space: nowrap;"><span style="background-color: transparent; color: #333333; font-family: sans-serif; font-size: 36px; line-height: 1.4;">What is Google AdWords?</span></a></div></div><div style="font-family: sans-serif; padding: 8px;"><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><br /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="font-size: 20px; line-height: 1.4;">When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new.</span></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel.  But, that wasn’t the case then.</div><div class="content-block" style="color: #323a45; font-size: 25px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">Google AdWords…whaaaat?</div><div class="content-block" style="line-height: 1.4; margin-top: 18px; padding: 2px 8px;"><img class="i15b6293" height="227" 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style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">So, when I was asked to run these campaigns, I started doing some reading to get started. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords. Because believe me, even after you have learned all the theory that you possibly can, you’ll still need several rounds of testing different things to get AdWords right – and even then, there’ll always be room for improvement.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 25px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">The ever-growing popularity of Google AdWords</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 18px; padding: 2px 8px;">Take a look at the trend for the term <span style="font-weight: bold;">“what is Google AdWords”</span>since 2004. It has continuously grown and would continue to grow as more and more businesses keep coming online.</div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i6086b54" height="150" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 25px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">So, what is Google AdWords?</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 18px; padding: 2px 8px;">To give you the dictionary definition, Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i303782b" height="185" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">But how did Google know which ads to display?</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="if246620" height="140" 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style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Now that we have that sorted, let’s discuss the types of ads you can run using the Google AdWords platform.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 25px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">Type of ads in Google AdWords</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 18px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="id822486" height="332" 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style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Now, let us look at each of these ad types in detail.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 24px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">A) Search ads</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Like my travel example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.  For example, when a user searches for “Kashmir holiday packages”, the search results will look something like this.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="ib736844" height="315" 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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">The ones marked “Ad” are ads.  And, the results below that are organic.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow. We’ll discuss all these factors, their relative importance, the correlation between different factors etc. in a more detailed chapter later. But, let’s take a brief look at them:</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Important factors in search ads</div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><ol style="padding-left: 25px;"><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Targeting –</span> For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Search term and keyword – </span>What is being searched for by the user + the keyword that you optimize the ad for.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Ad copy relevance</span> – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Landing page experience –</span>How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Conversion rate –</span> This is again controlled by relevance, landing page quality, and experience.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Bids – </span>If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Quality score:</span> Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.</div></li></ol></div><div class="content-block" style="color: #323a45; font-size: 20px; font-style: italic; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">In addition to the standard search ads, you can also run these special ads in search network. </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><ol style="padding-left: 25px;"><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Call-only ads</span> – This ad is available only on call enabled mobile devices. After clicking the ad, instead of taking you to a landing page, you make a call directly.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Dynamic ads</span>– This ad type is more suitable for businesses who have a well-managed website. This is because the content of the ad as well as the landing pages is taken dynamically from the website. They are very similar to text ads, except that no keywords are involved here. <span style="font-style: italic;">For example: a training institute is running dynamic search ads.</span> A user searches for “java courses”. Google displays a list of ads. But dynamic ads would automatically replace the ad headline with “java course” (the search query) and the ad text with the relevant website content and landing page”.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Mobile app promotion-</span> These ads are suitable for businesses with mobile applications. The goal of this ad is to encourage users to download your app or take a desired action within the app.</div></li></ol></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="font-weight: bold;">Note:</span> All these special ads are available on the search network. Except for call-only ads, others are available in display and video campaigns as well. The concepts are the same, but the platforms are different.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">The ‘Business en Motion ‘ example:</div><div class="content-block" style="color: #337ab7; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="color: #323a45;">Let me emphasize my point with an example from</span><a href="https://googleweblight.com/i?u=https://www.thinkwithgoogle.com/intl/en-ae/case-study/dubai-based-consultancy-business-en-motion-boosts-new-website-visitors-by-82-thanks-to-google-adwords/&hl=en-IN" style="text-decoration: inherit;">ThinkWithGoogle.</a></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">A Dubai-based consultancy called ‘<a href="http://googleweblight.com/i?u=http://businessenmotion.com/&hl=en-IN" style="color: #337ab7; font-style: italic; text-decoration: inherit;">Business en motion</a>’ started running search ads to drive traffic to their website and to generate more leads.</div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i610d45a" height="88" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">As you can see, search ads, when targeted and run properly can prove very profitable for your business, just like for business en motion.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 24px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">B) Display ads</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Have you ever noticed them? While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions. These are display ads.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i99fd2f1" height="144" 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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Here the searcher is not explicitly looking for what is ad offers. But, based on a number of factors like keywords, audience interest, managed placements etc, Google decides to show them to you. These display ads only appear on advertising-supported websites.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Below are the targeting criteria, based on which Google selects the websites to place the banner ads.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><ol style="padding-left: 25px;"><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Keywords</span> – The ads are displayed based on the keywords that they are optimized for. Let’s say the keyword for the ad is “Social Media Marketing”, then Google would choose websites that have content on the topic.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Placements</span> – Placements are nothing but the websites on which you want your ad to appear. Just add the websites where you want to show the ads, instead of keywords. For example, if you want to show your ads only on travel related websites, then look for advertising supported travel sites and add them to your targeting.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Remarketing </span>– This helps you reconnect with your existing website visitors. Using this, you can target visitors who have come to your website but have not taken any action.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Topic</span> – There are specific topics in AdWords, under which all websites are grouped. It will be easier for the advertisers to choose topics related to the businesses. For example, websites related to travel will be listed under the topic ‘travel.’</div></li></ol></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 24px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">C) Shopping ads</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">This is how shopping ads would appear on the search network.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i1c1cf79" height="151" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Requirements for running shopping ads:</div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><ol style="padding-left: 25px;"><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;">Setup an account with Google Merchant Center (It is a platform that helps retailers to upload all their product listings in a <a href="https://support.google.com/merchants/answer/7052112?visit_id=1-636265315159879327-1541639900&rd=1" style="color: #337ab7; text-decoration: inherit;">specific format</a>).</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;">Setup an account with Google AdWords & link them together.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;">Submit updated product data every 30 days to Google Merchant Center.</div></li></ol></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Since both the tools are linked together, shopping ads take all the product details from Google Merchant Center, matches the search query and displays relevant ads to the user.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 24px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">D) Video ads</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">This ad type lets advertisers run video ads on YouTube and other Google Display Networks.</div><div class="content-block" style="color: #323a45; font-size: 20px; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">The 3 main benefits of running video ads are:</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><ol style="padding-left: 25px;"><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Better targeting</span> – This ad type has demographic, location, interest, keyword and device targeting which helps you reach the right audience on YouTube and Google Display Network.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">More reach</span> – As of January 2017, YouTube is the 3<span style="font-size: 15px;">rd</span> most visited website and has 30 million visitors every day. Additionally, video ads are also available on Google Display Network. This means that you have access to a wider audience.</div></li><li><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; padding: 2px 8px;"><span style="font-weight: bold;">Measurable </span>– Unlike advertising on TV, YouTube ads let you know all the necessary metrics like views, view rate, clicks, reach and frequency, engagement, performance etc.  This helps you measure the success of video ads.</div></li></ol></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="font-weight: bold;">Example:</span> video ad from Grammarly</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i46a0585" height="171" src="data:image/jpeg;base64,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style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 20px; font-weight: bold; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">The Almarai Example:</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">In order to understand the importance of running video ads on Youtube, <span style="font-style: italic;">let me cite an example from </span><a href="https://googleweblight.com/i?u=https://www.almarai.com/en/&hl=en-IN" style="color: #337ab7; font-style: italic; text-decoration: inherit;">Almarai</a><span style="font-style: italic;"> who is into the dairy farming industry. </span></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="i16a7a85" height="84" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #337ab7; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="color: #323a45;">Source: </span><a href="https://googleweblight.com/i?u=https://www.thinkwithgoogle.com/intl/en-ae/case-study/mediavest-launches-almarai-youtube-only-campaign/&hl=en-IN" style="text-decoration: inherit;">ThinkWithGoogle</a></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="color: #323a45; font-size: 24px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">E) Universal app campaign</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">This campaign is helpful for businesses with a mobile app. Here, the advertiser can promote the mobile app across search, PlayStore, Display & YouTube. AdWords uses ad text ideas and other assets right from your app store listings. All you need to do is provide some text, a budget. and a starting bid. Also, don’t forget to set languages and locations for the ad.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">By utilizing all this information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="ie569336" height="100" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #337ab7; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="color: #323a45;">Image Source: </span><a href="https://support.google.com/adwords/answer/6247380?hl=en" style="text-decoration: inherit;">Google</a></div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Financial institution, KCB group, used Universal App Campaign to increase awareness about KCB mobile banking app.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"> </div><div class="content-block" style="line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><img class="ie9153c2" height="116" src="data:image/jpeg;base64,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" style="max-width: 100%;" width="300" /></div><div class="content-block" style="color: #337ab7; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;"><span style="color: #323a45;">Source: </span><a href="https://googleweblight.com/i?u=https://www.thinkwithgoogle.com/intl/en-ae/case-study/universal-app-campaigns-deliver-130-of-download-volume-target-for-kcbs-mobile-banking-app/&hl=en-IN" style="text-decoration: inherit;">ThinkWithGoogle</a></div><div class="content-block" style="color: #323a45; font-size: 25px; font-weight: bold; line-height: 1.4; margin-top: 20px; padding: 2px 8px;">Conclusion:</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 18px; padding: 2px 8px;">So, now you know what Google AdWords is, and the types of ads that are available for you to run. My next chapter will give you solid reasons to start with Google ads right away and to improve your ROI using them.</div><div class="content-block" style="color: #323a45; font-size: 20px; line-height: 1.4; margin-top: 10px; padding: 2px 8px;">Let’s take a look.</div></div></div>

All About Google AdWords

What is Google AdWords? When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my fi...

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